A labelling term used in France to indicate that an agricultural product (including wine, but also products like cheese, meat, and even lentils) has been produced in a particular geographical area using particular techniques and knowledge. Unlike an Australian Geographical Indication, it is NOT limited to area only – the manner in which the item has been produced is just as important. The use of the European labelling term PDO (Protected Designation of Origin) is equivalent, but wine makers are not required to use this term on their labels.