We drink beer out of cans, we drink soft drink out of cans, we drink RTDs out of cans … and for a couple of years now, it’s been widely predicted that wine in a can is the next ‘big thing’. As with a lot of ‘big things’ it’s actually been a bit of a slow burn … with its market share remaining small and growing slowly. But, if we look abroad, we see that that might not last for long: while still small in market share, sales in both the UK and the US have seen double digit percentage growth in the last couple of years.
If you think about it, there are plenty of excellent reasons to buy wine in a can:
- Aluminium is light – so easy and cheap to both ship and store
- Aluminium is recyclable (10c refunds – yes please!)
- Aluminium won’t smash if you drop it – also good for shipping
- Smaller serving sizes mean more flexibility and less wastage – you don’t have to open a bottle that won’t get finished
- Perfect for outdoor consumption – festivals, picnics, even parties – no need for a corkscrew (remember those?) or a glass
- From a technical perspective – no light, no oxygen, no chance of bubbles escaping
My own experience with wine in a can has been limited. A few years ago I attended an event where we were served a glass of sparkling on arrival. Both my friend and I noted that the wine had a very distinct taste to it which we couldn’t put our finger on. Eventually, we put it down to the wine being poured too soon and left to sit around in the glass. But later, we googled the wine and discovered it had come from a can – and everything fell into place.
So when I was in England and spotted wine in a can on the supermarket shelf – I just had to try it. For the princely sum of £2.50 (approx $AU5) I was able to nab myself 250mL of Chilean Pinot Noir in a slimline can. While this works out at £7.50 (approx $AU15) for a full bottle – well above the average spend on a bottle of wine in the UK – it’s interesting because in general Pinot Noir isn’t producers’ first choice of fruit for cheaper wines. I was keen to see what I was going to get for my money …
You can see the result for yourself in this video. A significant caveat – the wine did end up travelling back to Australia so that may have had an affect on quality. Although – given that it did travel halfway around the world with not a skerrick of damage that speaks volumes for aluminium’s robustness!
What about you? Have you tried wine in a can? Do you have a favourite?
And, if you’re looking for some wines not in cans … don’t forget to get your orders in for our Wine Advent Calendar – 12 Days of Christmas!